Mastering copywriting comes down to three simple concepts. Once you have an understanding of these, your copywriting will become much easier and much more profitable. By the time you finish reading this short article you'll have these three principles mastered. What if you had the enough knowledge about selling that you never had to worry about money again? The first step, and most important part, to accomplish this is to find out where the "starving crowd" is that is hungry for what you got. Find out what their wants, needs, and desires are. It all comes down to research.
No matter what medium you are using, all copywriting should have one prime objective - create an effective message that appeals to the audience it is intended to influence. Only then do any of the other aspects of copywriting (headline, lead, big promise, etc.) matter.
Your audience should always be the primary focus of copywriting and thus your writing style should reflect that of your audience. And that leads to our second step which if you do not follow you simply won't make any sales. In fact, it's doesn't matter what you're selling, who you're selling to or how massive your budget is, if you don't get it right when it comes to this one, tiny thing, you're toast. Offer a solution to your prospect's wants, needs, and desires.
This is why knowing your customer is by far the most important part of copywriting. But in doing so you must speak to your prospects in the right type of language. Use emotion. Emotion is the central nervous system of copywriting. Because it is almost impossible to predict how people are going to react to your copy, unless you use the right tools of course, testing is vital to your success. It is for that reason that I'm going to go out on a limb here and tell you that copywriting is both an art and a science.
For those copywriters who believe copywriting is an art, they might be great for writing poetry, stylistic phrases and novels. But they must include principles proven to sell if they want to sell anything. Otherwise people will read their stuff but not take action.
If your copy hasn't been producing outstanding numbers, far better than you've ever expected, consider what you've read in this article.
Nick Maise is a Freelance Copywriter. He uses Copywriting Software that Improves Profitability using Statistical Analysis to Mathematically Study Profitable Ads... Guaranteed! Find out how here: http://copy.nickmaise.com/